Bluefin Strategy came to be because of our love for fishing, well that and it was an available domain name. Never the less tomorrow Bluefin Strategy embarks on a much needed tuna fishing vacation. While our minds drift to the thoughts of fresh sashimi and tuna salad we must first make sure all our ducks […]
When you purchase digital advertising from an ad networks, such as display or PPC, they are very happy to quickly send out an invoice. Following that they will have calls and send you data, typically in Excel or Powerpoint form, that shows how they are doing. “You’re getting a ton of impressions” or “We’re really […]
It turns out there’s a pretty large divide between marketers and consumers… are you shocked? According to a Boston Retail Partners study retailers expected to see a 34% increase from their social media channels. However, an eMarketer study found that consumers weren’t as apt to use social media to drive their purchases via a “Buy […]
We were recently asked by a client to explain what we do as if they were a four-year-old, paying homage to Denzel Washington in “Philadelphia”. At first we laughed, as did they, but then we got to thinking that there is a lot of stuff to think about when you’re a small(er) business and it […]
Tracking your marketing campaigns is imperative to success, mostly so you’re not spending advertising dollars on underperforming mediums. However many websites go without the use of campaign tracking variables. Now, every analytics platform has a campaign tracking component of some kind but today we will focus on the Google Analytics side of the fence, as […]
Having trouble deciding what to AB test? Here is a fun list of potential things you can test on your website: Commerce Sites: Add to Cart button text/color ANY page within the payment process (look for form requirements or distractions) Product listing page layout and filter options Product page layout Image(s) Text length Reviews Lead-gen […]
In today’s world of flashy advertising, new fangled gadgets and the seemingly limitless capabilities of the internet it is easy for us to be overwhelmed. I’m no scientist, but as I type this Pandora plays in the background, my iPhone is at the ready to my right and I am typing this on screen number […]
Big data was going to revolutionize your marketing efforts. But according to an eMarketer report only 5% of businesses say that it is fundamentally changing the way they do business. How could that be? We have all the data we would ever need to micro-target our customers with the right message at the right time! […]
I had a conversation with a small business the other day where after presenting them with several issues that are easily fixed on their website the marketing person responded with, “ya we know all of that”. I guess this is why so many of us keep driving the car despite the engine light shining a Texas […]
There was a time for most of us not long ago, and many country clubs keep it going, when cliques determined whether you were part of the “in” crowd or if you were just a random person. That connection brought exclusivity to parties and good times that many people weren’t part of. Often you were called […]
