However beautiful the strategy, you should occasionally look at the results.

-Winston Churchill

Making decisions about your website without a sound web analytics implementation is sort of like hanging pictures in your house in the dark. Web analytics data sets can tell you how visitors arrived on your website, what they did when they got there, & if they converted or not. They can also lead to deep audience segmentation & personalization of content. However, none of this can happen if your web analytics implementation is not properly optimized.

How to get web analytics to work for you

Web analytics can be added to any existing or new website, so it’s never too late. At Bluefin Strategy we work with our clients to understand their goals & tracking needs while also digging deeper to determine advanced tagging opportunities. From there we will develop an analytics tagging guide that outlines the profiles, views & tagging requirements to achieve the desired goals. Once the analytics strategy is in place Bluefin Strategy then assists clients with how to analyze the data by developing dashboards and automatic reports.

Why have a web analytics partner?

It is important to have an analytics partner that can help you understand your data while providing recommendations that are best for your company & website. Your web development company ‘may’ have analysts on staff, but are they guiding you to the right strategy for ‘you’ or instead to ‘their’ bottom line?

Our Web Analytics Services

From Those Who’ve Worked With Us

The team at Bluefin Strategy are agile, strategic, and analytical leaders in the industry. We needed our brand to hit the market fast and with a buzz. Bluefin fulfilled our needs by building and guiding our entire digital marketing strategy from SEO, display, PPC, analytics and optimization. They not only told our team what they were going to deliver, but proved it in the numbers. Great company, communicators and even better results.

Emily WhiteDigital Marketing Specialist at Brandmuscle

Web Analytics Articles

Google Analytics Google Sheets Add On

How To Import Google Analytics Data Into Google Sheets

If you're like us sometimes you just want to play around with…
Zero Based Budgeting for Digital Marketing

How to Leverage Zero Based Budgeting in Digital Marketing

As a myriad of items swirl around the economy these days and…
How to calculate cost per acquisition

How to Calculate Cost Per Acquisition

Are you willing to buy a $10 bill for $50? Probably not. But…
Google Analytics Content Groupings

What Are Google Analytics Content Groupings

Not long ago I was doing some analysis on an Ecommerce website…
data independence

Digital Strategy Independence Day

On July 4th, 1776 delegates from the 13 original colonies adopted…
Google Analytics Data Retention & GDRP

Google Analytics Data Retention Policy & GDPR

You have to hand it to the Europeans, they really care about…
chicken or egg digital strategy

The Chicken vs. Egg Strategy Approach

Not too long ago we were redesigning a website for a large hospital…
how to setup google analytics

How to Create Custom Reports & Dashboards

Google Analytics' standard reports are really great and offer…
how to setup google analytics

How to Set Up Advanced Segments

When you create a new view filter all of the data starts getting…

Get Expert Web Analytics Advice