You may not be interested in strategy, but strategy is interested in you.

-Leon Trotsky

After more than 30-years of combined digital strategy experience, the team at Bluefin Strategy has developed a strategy plan or two. One of the biggest problems we see is that many organizations don’t take the time to sit down and put pen to paper on their full strategy plan. Our 8-step process has been implemented countless times for organizations of all sizes. It can be applied at the highest level of a full digital strategy plan or can simply be applied to a particular tactic, such as content strategy for organic search.

Our Digital Strategy Process

Each step in the Bluefin Strategy process builds on another so that once completed you have a full plan that can be used by multiple departments or agencies and can be referred back to at any time. We recommend updating or revisiting your strategy at least every year to ensure you’re always targeting the right audience, with the right messaging, at the right time. Take a look at each step in our digital strategy process in more detail below:

  1. Business Goals
  2. Audience Targeting
  3. Marketing Messaging
  4. User Experience
  5. Marketing Tools
  6. Budgeting
  7. Analytics Tracking
  8. Review & Analysis

Our Values

Our digital strategy process also aligns with our core business values. We will never make a recommendation that we wouldn’t otherwise do ourselves!

Bluefin Strategy Values and Process

Learn how to utilize our process to drive more qualified visitors to your website and start catching more conversions!

Digital Marketing Articles

email marketing

Email; The Lazy Person's Digital Marketing Tactic

Think back to your early days of dating. You meet a great person…
Digital Marketing In A Recession

Digital Marketing In A Recession

We're data analysts at heart, so when the numbers are telling…
How to calculate cost per acquisition

How To Develop A Digital Marketing Budget

Sometimes it can feel as though you're throwing darts blindfolded…
business goals stand for something

What Do You Stand For

At a recent breakfast event several of us got to talking about…
the digital marketing agency landscape

Tis The Season of Change

As summer begins to draw to a close and it starts getting "not…
data independence

Digital Strategy Independence Day

On July 4th, 1776 delegates from the 13 original colonies adopted…

Get Expert Digital Strategy Advice