You may not be interested in strategy, but strategy is interested in you.

-Leon Trotsky

After more than 30-years of combined digital strategy experience, the team at Bluefin Strategy has developed a strategy plan or two. One of the biggest problems we see is that many organizations don’t take the time to sit down and put pen to paper on their full strategy plan. Our 8-step process has been implemented countless times for organizations of all sizes. It can be applied at the highest level of a full digital strategy plan or can simply be applied to a particular tactic, such as content strategy for organic search.

How to develop a digital marketing strategy

Each step in the Bluefin Strategy process builds on another so that once completed you have a full plan that can be used by multiple departments or agencies and can be referred back to at any time. We recommend updating or revisiting your strategy at least every year to ensure you’re always targeting the right audience, with the right messaging, at the right time. Take a look at each step in our digital strategy process in more detail below:

  1. Business Goals
  2. Audience Targeting
  3. Marketing Messaging
  4. User Experience
  5. Marketing Tools
  6. Budgeting
  7. Analytics Tracking
  8. Review & Analysis

Are you looking to target your audience more effectively & drive more qualified traffic to your website?

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