Latest Digital Strategy Articles

Stay Connected With Your Business

Make Time For The Important Things

Yesterday a friend and I were chatting about the perils of social…
email marketing

Email; The Lazy Person's Digital Marketing Tactic

Think back to your early days of dating. You meet a great person…
Digital Marketing In A Recession

Digital Marketing In A Recession

We're data analysts at heart, so when the numbers are telling…
How to calculate cost per acquisition

How To Develop A Digital Marketing Budget

Sometimes it can feel as though you're throwing darts blindfolded…
Digital Strategy in 2019

Where Will 2019 Take Us?

Google Analytics Google Sheets Add On

How To Import Google Analytics Data Into Google Sheets

If you're like us sometimes you just want to play around with…
Zero Based Budgeting for Digital Marketing

How to Leverage Zero Based Budgeting in Digital Marketing

As a myriad of items swirl around the economy these days and…
business goals stand for something

What Do You Stand For

At a recent breakfast event several of us got to talking about…
How to calculate cost per acquisition

How to Calculate Cost Per Acquisition

Are you willing to buy a $10 bill for $50? Probably not. But…
the digital marketing agency landscape

Tis The Season of Change

As summer begins to draw to a close and it starts getting "not…
digital agency relationship

The Digital Agency Relationship

Not long ago I wanted to rock six-pack abs for beach season.…
Google Analytics Content Groupings

What Are Google Analytics Content Groupings

Not long ago I was doing some analysis on an Ecommerce website…