Latest Digital Strategy Articles

Google Analytics Google Sheets Add On

How To Import Google Analytics Data Into Google Sheets

If you're like us sometimes you just want to play around with…
Zero Based Budgeting for Digital Marketing

How to Leverage Zero Based Budgeting in Digital Marketing

As a myriad of items swirl around the economy these days and…
business goals stand for something

What Do You Stand For

At a recent breakfast event several of us got to talking about…
How to calculate cost per acquisition

How to Calculate Cost Per Acquisition

Are you willing to buy a $10 bill for $50? Probably not. But…
the digital marketing agency landscape

Tis The Season of Change

As summer begins to draw to a close and it starts getting "not…
digital agency relationship

The Digital Agency Relationship

Not long ago I wanted to rock six-pack abs for beach season.…
Google Analytics Content Groupings

What Are Google Analytics Content Groupings

Not long ago I was doing some analysis on an Ecommerce website…
data independence

Digital Strategy Independence Day

On July 4th, 1776 delegates from the 13 original colonies adopted…
conducting a digital marketing strategy session

How to Conduct a Digital Marketing Strategy Session

In preparing for battle I have always found that plans are useless,…
remarketing tactics

Remarketing Without Stalking

I had multiple conversations on my annual tuna fishing trip (Bluefin…
Google Analytics Data Retention & GDRP

Google Analytics Data Retention Policy & GDPR

You have to hand it to the Europeans, they really care about…
digital strategy planning

The Death Valley of Over Analysis

Picture this; you run an eCommerce site and your revenue isn't…