At a recent breakfast event several of us got to talking about how many businesses focus on tactics versus actually thinking through their business goals. Additionally, it came up that many businesses do not really stand for anything other than making money. Hey, don’t get me wrong, making money is great. However the truly successful businesses focus on their values and don’t often stray from their mission. After all, if you don’t stand for something you stand for nothing.
Start With Goals & Work Backwards
We have always started engagements by asking an organization defining their business goals, but so many businesses come to us wanting to implement a specific tactic or two. Our process starts by sitting down and helping our partners really think through A) What do we stand for as a business B) What are our goals as an organization (e.g Why are we here?) and C) How does our unique position in the market help solve the pain points people are suffering from? Then (and only then) can you decide what tactics to use to target your audience. Take the time to go through this process and I assure you success will follow!