digital marketing planning

Failure To Plan Is A Plan To Fail

This week I drove across the country visiting our offices and taking in the good ole US of A. Driving that long and that far in between meetings and other obligations meant I really had to know when and where I would be. Before I started the journey I planned out where I would stop for the night as well as rough estimates as to where I’d need gas. Excessive? Maybe, but I never ran out of gas, never went starving, and had a warm bed every night. This reminded me about how important having a plan is. How do you know where to go if you don’t know where you’re going?

Before you begin any digital marketing campaign it is imperative that you develop a plan, such as:

  • Who are we targeting?
  • How do we target them?
  • What do we say to them?
  • Where do we send them?
  • What is their goal?
  • How do we track them?

If you do not have the answers to all of those questions then you ARE NOT ready to launch your campaign. More importantly, don’t look at these within a vacuum. The question that is not listed above is “How does this campaign fit in with our overall strategy?” That question is so important but is rarely asked. If you do not stop and ask yourself these questions you will have gaps within your digital marketing and you’re missing out on opportunities. Do us a solid… ask these questions each and every time you launch a new campaign. You’ll be better off for it and you won’t have to pull off to the side of the road on your tip to more conversions!