Al Gore created the internet to distribute content to all (*Disclaimer, Al Gore did not create the internet). Too often we see websites with too much or too little content and no clear strategy about what content they should have. An eMarketer article recently noted that many organizations are just pushing out content with no […]
Campaign Tracking Variables are a great tool to evaluate how various traffic sources perform on your website after arriving. However, that is their limitation and where they should stop; upon arrival. Too many times we take a stroll through the Campaigns or Source reports and start to see some odd items that immediately send the […]
Google AdWords needn’t be difficult to manage and you don’t need expensive tools like WordStream nor Marin if you’re a small company or have a small budget under $2,000 per month. AdWords offers several amazing tools out of the box that are simple to use and provide great optimization benefits. Below are a few easy […]
AB testing can sound daunting at times. I suspect this is why so many organizations have yet to conduct much testing of their own. So in the light of the new year and resolution setting here’s to a 2017 full of ab testing! Step number one of AB Testing: Plan We have already discussed what to […]
Custom reports within Google Analytics are not as widely used as they should be. We won’t discuss the setting up of customer reports as Google’s already done that for you here: https://support.google.com/analytics/answer/1151300?hl=en. However, we’ll walk you through three reports that we typically set up immediately when gaining access to a client’s Google Analytics account. Dimension: […]
Have you deleted an analytics profile? We analysts cringe at that thought for one huge reason; historical data trending. We have experienced a handful of clients over this last year who, for a myriad of reasons, deleted profiles or started anew. Below are a few quick tips in setting up analytics for your website that […]
The 2016 presidential election has come and gone. We won’t get into politics here, but I think we can all agree it was a shock that Donald Trump was able to overcome what seemed to be a large gap. But the question many have been asking is, did the gap really ever exist? Did anyone […]
In the last week we’ve had two separate clients remark to us about their displeasure with the way they pay for Pay Per Click (PPC) Advertising and the lack of PPC Strategy. Side note, we do not handle their PPC (yet). Below is an outline of what came from our discussions. PPC Management When these […]
Current Digital Marketing Landscape In today’s complex digital marketing landscape decisions are made on a daily basis. What marketing tactics should we use? Where should we drive visitors? What do we do with the pages to make visitors convert more? Often these questions are answered by pulling some data from the analytics platform and running […]
It struck us the other day that many sites still do not have, nor do they realize the importance of, a content management system. So in no uncertain terms we will outline the strategic reasons for getting a content management system as well as some of the potential pitfalls you need to think about from […]
