Latest Digital Strategy Articles

Website Content is King

Content is King, and Queen, and Prince...

Al Gore created the internet to distribute content to all (*Disclaimer,…
Homepage Slider Alternatives

Alternatives to Homepage Carousel Sliders (Say No to Sliders)

I could spend an entire post describing all the ways sliders…
Google Analytics Event Tracking

Internal Campaign Tracking

Campaign Tracking Variables are a great tool to evaluate how…
seo website redesign pitfalls

SEO Pitfalls: Recovering from a Website Redesign

Finally, the redesign you've been working on for months has launched.…
adwords dimension metrics

Using Dimensions in AdWords to Optimize Campaigns

Google AdWords needn't be difficult to manage and you don't need…
optimizing-titles-for-seo

Writing SEO Titles that Encourage Clicks

If you've been working in the SEO field for any length of time,…
google experiments setup

How to run simple AB testing programs with Google Analytics

AB testing can sound daunting at times. I suspect this is why…
tools for seo and keyword research

Tools to Help with Keyword Research in 2017

SEO continues to evolve as it always has and one of the core…
google analytics custom reports

Helpful Google Analytics Custom Reports

Custom reports within Google Analytics are not as widely used…
Web Analytics

Setting Up Your Analytics Profiles

Have you deleted an analytics profile? We analysts cringe at…
Mobile First Search By Google

How to Prepare for Google's Mobile-First Index Change

If you follow the SEO industry, you've likely heard that Google…
Audience & User Research

What The 2016 Election Taught Us About User Research

The 2016 presidential election has come and gone. We won’t…