Latest Digital Strategy Articles

Content Management System

What is a Content Management System?

It struck us the other day that many sites still do not have,…
google tag manager

What is Google Tag Manager?

We've had a lot of clients ask exactly what is Google Tag Manager…
ppc optimization

Hidden Pay Per Click Engagement

Conversions are king, that's for sure, but what about when a…
Digital Strategy on Vacation

Digital Strategy on Vacation

Bluefin Strategy came to be because of our love for fishing,…
Ad Networks & Conversion

When is an ad network's job finished?

When you purchase digital advertising from an ad networks, such…
grand canyon

The Social Divide

It turns out there's a pretty large divide between marketers…
explaining to a four year old

Digital Strategy, explained to a four-year-old

We were recently asked by a client to explain what we do as if…
online advertising tracking

Google Analytics Campaign Tracking Variables

Tracking your marketing campaigns is imperative to success, mostly…
personalization strategy

It's getting a little personal

Personalization is one of many new buzzwords making the digital…
AB Testing

What should I AB Test?

Having trouble deciding what to AB test? Here is a fun list…
look a squirrel

Oooh look, a squirrel!

In today's world of flashy advertising, new fangled gadgets and…
Big Data & Web Analytics

Big Data and why you won't use it, yet

Big data was going to revolutionize your marketing efforts. But…