Latest Digital Strategy Articles

Median Lead Generation Rates by Industry

Landing Page Conversion Rates by Industry 2017

The smart people at Unbounce recently released their 2017 Conversion…
technical seo vs. content strategy

Technical SEO Agencies & You

Recently a friend asked me to help him evaluate some SEO agencies…
Optimizing your Breadcrumbs for SEO

The SEO Value of Breadcrumb Navigation

Website navigation gets a lot of attention when it comes to usability…
break free from google analytics

You're Doing Google Analytics Wrong

I've had a few conversations the last few months where someone…
NowWhat Conference Sioux Falls April 26-27 2017

Attending NowWhat Conference April 26-27

Now that winter is seemingly on the retreat, we're gearing up…
digital marketing planning

Failure To Plan Is A Plan To Fail

This week I drove across the country visiting our offices and…
landing page content that converts

How to Focus on Landing Page Content that Converts

When most people hear Conversion Centered Design, it's common…
Digital Marketing Agencies

The Agency & Client Relationship

Hiring an agency is often a difficult task as many companies…
The difference with Redirects

Redirects: The difference between 301, 302s and Canonical tags

When should I use a 301 redirect, a 302 redirect or a canonical…
Website Content is King

Content is King, and Queen, and Prince...

Al Gore created the internet to distribute content to all (*Disclaimer,…
Homepage Slider Alternatives

Alternatives to Homepage Carousel Sliders (Say No to Sliders)

I could spend an entire post describing all the ways sliders…
Google Analytics Event Tracking

Internal Campaign Tracking

Campaign Tracking Variables are a great tool to evaluate how…