Latest Digital Strategy Articles
![Median Lead Generation Rates by Industry](https://www.bluefinstrategy.com/wp-content/uploads/2017/05/2017-lead-gen-conversion-rates-495x400.png)
Landing Page Conversion Rates by Industry 2017
The smart people at Unbounce recently released their 2017 Conversion…
![technical seo vs. content strategy](https://www.bluefinstrategy.com/wp-content/uploads/2017/05/qtq80-3a1574-495x400.jpeg)
Technical SEO Agencies & You
Recently a friend asked me to help him evaluate some SEO agencies…
![Optimizing your Breadcrumbs for SEO](https://www.bluefinstrategy.com/wp-content/uploads/2017/05/download.jpg)
The SEO Value of Breadcrumb Navigation
Website navigation gets a lot of attention when it comes to usability…
![break free from google analytics](https://www.bluefinstrategy.com/wp-content/uploads/2017/04/qtq80-1908IU-495x400.jpeg)
You're Doing Google Analytics Wrong
I've had a few conversations the last few months where someone…
![NowWhat Conference Sioux Falls April 26-27 2017](https://www.bluefinstrategy.com/wp-content/uploads/2017/04/nowwhat-conference-april-26-27-2017-sioux-falls-495x400.jpg)
Attending NowWhat Conference April 26-27
Now that winter is seemingly on the retreat, we're gearing up…
![digital marketing planning](https://www.bluefinstrategy.com/wp-content/uploads/2017/04/digital-marketing-planning-495x400.jpg)
Failure To Plan Is A Plan To Fail
This week I drove across the country visiting our offices and…
![landing page content that converts](https://www.bluefinstrategy.com/wp-content/uploads/2017/03/pexels-photo-269810-495x400.jpeg)
How to Focus on Landing Page Content that Converts
When most people hear Conversion Centered Design, it's common…
![Digital Marketing Agencies](https://www.bluefinstrategy.com/wp-content/uploads/2017/03/qtq80-copl5j-495x400.jpeg)
The Agency & Client Relationship
Hiring an agency is often a difficult task as many companies…
![The difference with Redirects](https://www.bluefinstrategy.com/wp-content/uploads/2017/03/redirects-495x400.jpg)
Redirects: The difference between 301, 302s and Canonical tags
When should I use a 301 redirect, a 302 redirect or a canonical…
![Website Content is King](https://www.bluefinstrategy.com/wp-content/uploads/2017/03/content-is-king-495x400.jpg)
Content is King, and Queen, and Prince...
Al Gore created the internet to distribute content to all (*Disclaimer,…
![Homepage Slider Alternatives](https://www.bluefinstrategy.com/wp-content/uploads/2017/02/stop-using-homepage-sliders-495x400.png)
Alternatives to Homepage Carousel Sliders (Say No to Sliders)
I could spend an entire post describing all the ways sliders…
![Google Analytics Event Tracking](https://www.bluefinstrategy.com/wp-content/uploads/2017/02/qtq80-oAGRGs-495x400.jpeg)
Internal Campaign Tracking
Campaign Tracking Variables are a great tool to evaluate how…