Entries by JR Hopwood

The Digital Agency Relationship

Not long ago I wanted to rock six-pack abs for beach season. Like many people do I got a gym membership and hired a personal trainer. My trainer gave me a list of things to do, including exercises, what to eat, when to eat, and even had the audacity to tell me I couldn’t drink […]

What Are Google Analytics Content Groupings

Not long ago I was doing some analysis on an Ecommerce website in order to determine how visitors navigated through to checkout. The hardest part of this effort was pulling the all pages report out of Google Analytics and conducting some Excel wizardry to filter out just the Product Pages vs. the Product Category Pages. […]

Digital Strategy Independence Day

On July 4th, 1776 delegates from the 13 original colonies adopted the Declaration of Independence, signifying the birth of American independence. This important date in history allows us to reflect on how the United States of America came to be, but also reminds us of the value of freedom. Freedom of Cost Data Any data, […]

How to Conduct a Digital Marketing Strategy Session

In preparing for battle I have always found that plans are useless, but planning is indispensable. -Dwight D. Eisenhower Over the years we have worked with companies of all shapes and sizes all with vastly different marketing budgets. One thing seems to remain fairly constant among them all, a lack of planning time! A while […]

Remarketing Without Stalking

I had multiple conversations on my annual tuna fishing trip (Bluefin Strategy… get it?) regarding what it is we do here. Inevitably someone always asks; “Wait, do you create those creepy ads that follow me around the web?” While we don’t create ads here we do advise on the strategies that may drive consumers to […]

Google Analytics Data Retention Policy & GDPR

You have to hand it to the Europeans, they really care about their consumers. So much so that starting May 25th, 2018 the European Union (EU) is instituting the General Data Protection Regulation, or GDPR for short. There is a lot going on with this regulation (read MarTech’s handy guide about GDPR) but at its […]

The Death Valley of Over Analysis

Picture this; you run an eCommerce site and your revenue isn’t where it needs to be… and you’re only in Q1! You have a few options, you could say it’s everyone for themselves and recreate a scene out of Lord of the Flies OR (and preferably) you could do some analysis to see where the […]

Everyone has a plan, until

Everyone has heard the old Mike Tyson quote “everyone has a plan until they get punched in the mouth”. It’s a good quote and is quite true, but I’m starting to hear it more and more in the context of strategy and I have to strongly disagree. If you are devising a strategy, digital, business […]

Is AB Testing Dead?

After Optimizely announced they were sunsetting their free plan as of February 28th the internet was abuzz with posts about “The End of AB Testing.” I’ll save the suspense now and tell you that “website testing” is absolutely NOT dead, but AB testing certainly has been in a slow demise due to neglect, not because […]

A Lesson in Digital Marketing Audience Targeting

As we dig into our clients’ 2017 analytics numbers there are some interesting trends occurring across all organizations. We’re seeing the Mobile traffic number growing at a slightly slower rate than previous. Tablet traffic is all but disappearing. But more importantly, conversion rates are rising for those websites using some level of targeting with their […]