Latest Digital Strategy Articles
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How to Set Up Advanced Segments
When you create a new view filter all of the data starts getting…
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A Very Digital Marketing Thanksgiving
This year we wanted to give thanks to all of our employees, consultants,…
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How to Set Up Custom Dimensions & Metrics
Back in the day we used to get by with sending specialized user…
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How to Set Up Event Tracking
Google Analytics’ Event Tracking allows you to easily track…
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How To Set Up Google Analytics Campaign Tracking Variables
We've spoken about Google Analytics Campaign Tracking Variables…
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How To Set Up Google Analytics Accounts, Properties & Views
The setup process is well documented by Google and other websites,…
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Marketing Shortcuts are Short-Term: Why CRO Matters
A reliance on marketing shortcuts due to a swell in responsibilities…
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How to Set Up Google Analytics
Over the last few weeks we have encountered several businesses…
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How to Market on Instagram
If a picture is worth a thousand words then a video is probably…
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Hurricane Irma Relief Efforts
With an office in South Florida it's always a little dicey late…
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The Death of Facebook Advertising
OK, so we're being a bit dramatic with the headline, but reports…
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Why Analytics Projects Fail
"Hey, we're launching this Commerce site and we need to know…