While you can hit a baseball with a tennis racket it certainly isn’t the best tool for the job. Understanding your audiences and the inbound marketing tactics you wish to reach them with can seem daunting when it comes to implementing them. That’s why marketing automation tools such as Marketo, HubSpot, and others are so valuable. While it’s not a set it and forget it kind of system, marketing automation tools can deploy emails, social, and paid advertising campaigns automatically, leaving you with more time to play tennis with that tennis racket of yours.
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