If your daily commute is anything like ours it seems like there’s more and more traffic clogging up the lanes on the highways. More people, more cars, more waiting. What if the city added one more lane? Would that help? Should it be two? Properly tracking visitors’ actions on your website is crucial to understanding where the opportunities and gaps may lay. Do more visitors click this button or follow that link? Understanding this behavior is impossible without properly implementing an analytics tagging strategy that tracks each and every action. It all starts with a sound analytics tagging strategy that ensures you have the proper data at your fingertips to make informed marketing decisions. Maybe the city is using data, but they sure don’t seem to be making informed decisions about my commute times!