If a picture is worth a thousand words then a video is probably worth a hundred thousand. Luckily Instagram has both and provides a great way for you to engage with users and spread your brand message. The founders of Instagram wanted a system whereby a relationship did not need to be established between users in order to view content. You simply follow whomever you wish, similar to Twitter. More importantly nearly 60% of users are under the age of 30, cough, Millennials, cough.
What businesses should post on Instagram
If you have a very visual brand, say a ski resort, you should be posting amazing images of scenery and guests having fun. You want potential customers to envy the view. If you’re a newspaper brand maybe you post images of journalists out on assignment, or showcase your personality with quirky office gags. The goal is to position your brand in an environment where people are seeking out content. For instance, don’t post a picture of a Coke, post a picture of friends enjoying one.
Should You Use Videos on Instagram?
Yes! According to NewsWhip engagement with Instagram videos is up 53% in 2017. Videos offer a more immersive engagement and allow brands a longer message. But similar to the above statement about photos you have to follow the same tactic. Don’t be boring, don’t be stale. Do be exciting and outside the box.
Pass the Hash…tag
Hashtags group images and videos together the same way tweets are grouped in Twitter. Sites such as Tag Blender or Tags for Likes show the most popular tags in addition to providing some recommendations based on your content. But be careful not to use tags that are irrelevant to your post.
Instagram is a great tool for brands to show off their personality. Don’t count on a ton of direct conversions, but Instagram is a born branding machine and if you think outside the box you can remain at top of mind for your target customer year-round.