Google Analytics’ Event Tracking allows you to easily track user behavior on your website by counting clicks and other actions that visitors do. While we have discussed Event Tracking in the past today we will focus on naming conventions and the strategy for setting them up. What to Tag With Event Tracking First off, did […]
We’ve spoken about Google Analytics Campaign Tracking Variables before, but today we want to discuss the strategy behind them. For a quick refresher, Google offers up five open text fields that allow you to specify and describe a link into your website. Remember, ONLY use campaign tracking variables for inbound links to your website and […]
The setup process is well documented by Google and other websites, so here we will discuss the strategies behind setting these up. Account This is the highest level and is the umbrella that houses your Properties and Views. You are limited to 100 Properties within an Account. Very rarely will you need to exceed this […]
Over the last few weeks we have encountered several businesses that either do not have web analytics of any kind or they have analytics implemented but not well. This is an issue that is near and dear to my heart as a data geek but also as a marketer in general. How is it possible […]
If a picture is worth a thousand words then a video is probably worth a hundred thousand. Luckily Instagram has both and provides a great way for you to engage with users and spread your brand message. The founders of Instagram wanted a system whereby a relationship did not need to be established between users […]
With an office in South Florida it’s always a little dicey late summer and early fall as we keep our eye on the tropics. Unfortunately this year we were not as lucky as in year’s past and Hurricane Irma made her way up the entire state of Florida. Although our Fort Lauderdale digital marketing agency […]
OK, so we’re being a bit dramatic with the headline, but reports over the last week or so have not been kind to the beloved social media giant. Take the eMarketer report where they estimate usage to fall 3.4% year-over-year with the 12-17 age group. Or perhaps you saw the BuzzSumo article about Facebook engagement […]
“Hey, we’re launching this Commerce site and we need to know if we made more money, can we track that?” I’m paraphrasing, but seriously, this happened. The first ‘shake my head’ moment would be that a site is nearly ready to launch without fully understanding HOW to track it. The second is looking at this […]
Targeting can be so granular these days. A lot of marketers we talk to use “targeting” as a sort of new buzzword to show how cutting edge they are. Big data didn’t help that conversation because now you’re almost forced into some level of hyper-targeting. The problem is that being too specific can really backfire […]
Ever followed someone Live-Tweeting at a conference? Worse, ever followed someone Live-Tweeting and actually been at the same conference? Twitter is a great vehicle to push out content, but the biggest mistake we see people making is simply re-hashing of previously available content. The Re-Tweet feature is a great way to let your followers know […]
