Latest Digital Strategy Articles

What should I AB Test?
Having trouble deciding what to AB test?
Here is a fun list…

Oooh look, a squirrel!
In today's world of flashy advertising, new fangled gadgets and…

Big Data and why you won't use it, yet
Big data was going to revolutionize your marketing efforts. But…

We all need help!
I had a conversation with a small business the other day where…

You're like, so social
There was a time for most of us not long ago, and many country…

Don't be scared of AB Testing
AB testing sounds much more difficult than it actually is. It’s…

Web Analytics Implementation Gaps & Tips
Galileo once said, “Measure what is measurable, and make measurable…