Latest Digital Strategy Articles

AB Testing

What should I AB Test?

Having trouble deciding what to AB test? Here is a fun list…
look a squirrel

Oooh look, a squirrel!

In today's world of flashy advertising, new fangled gadgets and…
Big Data & Web Analytics

Big Data and why you won't use it, yet

Big data was going to revolutionize your marketing efforts. But…
Help Marketing Strategy

We all need help!

I had a conversation with a small business the other day where…
Social Media Optimization

You're like, so social

There was a time for most of us not long ago, and many country…
ab testing basics

Don't be scared of AB Testing

AB testing sounds much more difficult than it actually is. It’s…
web analytics tips and gaps

Web Analytics Implementation Gaps & Tips

Galileo once said, “Measure what is measurable, and make measurable…