Latest Digital Strategy Articles
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Digital Strategy Independence Day
On July 4th, 1776 delegates from the 13 original colonies adopted…
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How to Conduct a Digital Marketing Strategy Session
In preparing for battle I have always found that plans are useless,…
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Remarketing Without Stalking
I had multiple conversations on my annual tuna fishing trip (Bluefin…
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Google Analytics Data Retention Policy & GDPR
You have to hand it to the Europeans, they really care about…
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The Death Valley of Over Analysis
Picture this; you run an eCommerce site and your revenue isn't…
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Everyone has a plan, until
Everyone has heard the old Mike Tyson quote "everyone has a plan…
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Is AB Testing Dead?
After Optimizely announced they were sunsetting their free plan…
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A Lesson in Digital Marketing Audience Targeting
As we dig into our clients' 2017 analytics numbers there are…
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The Need for MORE Speed
Last week we reported our triumph over the AWS server gods and…
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The Need for Speed
This week we've been slowly migrating our website over to Amazon…
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The Chicken vs. Egg Strategy Approach
Not too long ago we were redesigning a website for a large hospital…
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How to Create Custom Reports & Dashboards
Google Analytics' standard reports are really great and offer…