Latest Digital Strategy Articles

Tis The Season of Change
As summer begins to draw to a close and it starts getting "not…

The Digital Agency Relationship
Not long ago I wanted to rock six-pack abs for beach season.…

What Are Google Analytics Content Groupings
Not long ago I was doing some analysis on an Ecommerce website…

Digital Strategy Independence Day
On July 4th, 1776 delegates from the 13 original colonies adopted…

How to Conduct a Digital Marketing Strategy Session
In preparing for battle I have always found that plans are useless,…

Remarketing Without Stalking
I had multiple conversations on my annual tuna fishing trip (Bluefin…

Google Analytics Data Retention Policy & GDPR
You have to hand it to the Europeans, they really care about…

The Death Valley of Over Analysis
Picture this; you run an eCommerce site and your revenue isn't…

Everyone has a plan, until
Everyone has heard the old Mike Tyson quote "everyone has a plan…

Is AB Testing Dead?
After Optimizely announced they were sunsetting their free plan…

A Lesson in Digital Marketing Audience Targeting
As we dig into our clients' 2017 analytics numbers there are…

The Need for MORE Speed
Last week we reported our triumph over the AWS server gods and…