How do you start tracking web analytics?
Bluefin Strategy we meet directly with our clients many departments to understand everyone’s analytics needs and build analytics tracking strategies around them. While marketing may care about widget conversions, the public relations department is more concerned with how often news articles are read or shared. And what about site speed for the IT team? Our stakeholder interview conversions get to the bottom of all of these tracking needs first hand from these departments in order to get a full outlook on what is important to the company.
The analytics tagging guide
Following this conversation we develop what is called an Analytics Tagging Guide. This guide outlines everything from the different profiles or views required, the inbound marketing needs, event tracking and visitor segmentation requirements, as well as goal and conversion tracking needs. This document ensures that once the analytics are implemented all departments will have the insight they need to make actionable decisions about their part of the website.