Is your current web analytics implementation working?
Bluefin Strategy takes a look under the hood of your website with a web analytics audit. It’s an inexpensive way to understand where your web analytics gaps live as well as getting some recommendations and pointers about things you may want to consider adding to your web analytics implementation. These audits typically only take a few days but can yield invaluable recommendations that can help your company make better decisions about your website.
Our holistic approach to web analytics audits the following:
- Inbound Marketing Tactics : Are you able to track all of your inbound marketing initiatives?
- User Behavior & Actions : Can you easily track and segment a website visitor while gaining insight as to their intent and what paths they take once on your website?
- Conversion & Success Metrics : Are visitors completing the actions you wish them to take and are you accurately valuing their goal conversions?
Bluefin Strategy’s web analytics audits ensure that your current website isn’t missing any tracking, but also takes your tracking to the next level by recommending key enhancements that allow you to dig deeper into the data. Having access to the right data allows for actionable decisions to help optimize your website which leads to more conversions and ultimately greater success!