What is Social Media Advertising?
Social media is a lot like a playground. There are a bunch of people with similar interests or connections sharing experiences together. That might be sharing articles and information, photos and videos or even games. As a marketer you can learn a lot about the social media audience you’re targeting because typically they have entered a ton of valuable information about themselves on the service. So you could target 35-year-old dodgeball enthusiasts from Ohio that went to the University of Miami who also plan to move soon. Pretty targeted huh? The problem is catching their attention away from everything else they are there to see and to not be intruding into their space.
How to Develop a Social Media Strategy
A few things to consider when thinking about marketing on social media: