Entries by JR Hopwood

Don’t be scared of AB Testing

February 16, 2015 in /by

AB testing sounds much more difficult than it actually is. It’s probably because designers, developers and marketers just don’t want to be proven wrong so they just muddy the water. At the base of it all, AB testing is about getting answers about your website from those who actually use it. Bluefin Strategies quick definition […]

Web Analytics Implementation Gaps & Tips

February 16, 2015 in , /by

Galileo once said, “Measure what is measurable, and make measurable what is not so.” This is the basis for any web analytics implementation strategy. Web analytics does the following; Tracks how visitors come to your website Measures what they do when they are on your site Records if those visitors take your desired action Seems […]