Everyone has heard the old Mike Tyson quote “everyone has a plan until they get punched in the mouth”. It’s a good quote and is quite true, but I’m starting to hear it more and more in the context of strategy and I have to strongly disagree. If you are devising a strategy, digital, business […]
After Optimizely announced they were sunsetting their free plan as of February 28th the internet was abuzz with posts about “The End of AB Testing.” I’ll save the suspense now and tell you that “website testing” is absolutely NOT dead, but AB testing certainly has been in a slow demise due to neglect, not because […]
As we dig into our clients’ 2017 analytics numbers there are some interesting trends occurring across all organizations. We’re seeing the Mobile traffic number growing at a slightly slower rate than previous. Tablet traffic is all but disappearing. But more importantly, conversion rates are rising for those websites using some level of targeting with their […]
Last week we reported our triumph over the AWS server gods and expressed elation as to our 1.5 second load time gain over our switch from Go Daddy. In Go Daddy’s defense we started with a really bottom barrel shared hosting package, so even my grandpa’s hosting service would have been better (NOTE: Grandpa does […]
This week we’ve been slowly migrating our website over to Amazon Web Services to keep up with our growth. As a lowly marketer with near zero server knowledge I can assure you this was a laborious and frustrating endeavor. Additionally we are also converting our site to SSL, because – well you know – Google. […]
Not too long ago we were redesigning a website for a large hospital chain client. During the research phase of the project we reviewed the analytics to find that the ‘Locations’ page was nowhere to be found. We further dug into the numbers and saw that site searches for ‘locations’, ‘hours’, and ‘directions’ were quite […]
Google Analytics’ standard reports are really great and offer up a wealth of great information. However sometimes this can get overwhelming as you may have to go into multiple reports to get one answer. Both Custom Reports and Dashboards help you overcome this issue by allowing you to combine certain dimensions and metrics together in […]
When you create a new view filter all of the data starts getting filtered from that day going forward. That’s all well and good, but what about all the data that was gathered before the filter went into place? Well let us introduce you to Google Analytics Advanced Segments. What are Advanced Segments? Without overcomplicating […]
This year we wanted to give thanks to all of our employees, consultants, partners and clients. Thank you for making the last several years so great and allowing us to go on the digital marketing optimization journey together. Happy Thanksgiving everyone. And a reminder, you’re pumpkin pie might actually not be pumpkin after all…
Back in the day we used to get by with sending specialized user defined variables into Google Analytics. Along with Event Tracking we could really start to paint a pretty granular picture of site behavior and actions. Then came along a new player in town called Custom Variables. This guy allowed us to really take […]
