Running a small business or nonprofit means wearing many hats—marketing, customer service, admin, operations—often all in a single day. The grind is real. But automation, especially when enhanced with artificial intelligence, can dramatically lighten the load, simplify operations, and free up your team to focus on meaningful work. Here are the most effective ways to […]
Data has become the modern currency of decision-making, but many small businesses and nonprofits feel left behind in the analytics revolution. Fortunately, with the rise of AI-powered tools, even resource-constrained organizations can gather, interpret, and act on their data effectively. This article walks through a comprehensive, step-by-step process for using analytics to drive growth, streamline […]
Effectively communicating your organization’s message can significantly impact your success, whether you’re a small business seeking customers or a nonprofit engaging donors and stakeholders. Often, organizations struggle with complex, unclear messages that leave their audience confused or disengaged. Artificial Intelligence (AI) offers innovative tools to simplify, clarify, and strengthen your messaging strategy. Here are five […]
Yesterday a friend and I were chatting about the perils of social media, binge watching television, and online gaming. Namely the demise of the community as a whole and how we have all become so isolated from each other. His son proclaims that he is more social than his dad could ever be with the […]
Think back to your early days of dating. You meet a great person and they happily provide their contact information in hopes of getting together soon. After you get home you call them. Then call again the next day. And the day after. And the day after. Wait, you shouldn’t do that! So why do […]
We’re data analysts at heart, so when the numbers are telling us something we tend to listen. Many economists agree that a recession is on the horizon. The size and length of such an event is debatable, but regardless of its impact you must be ready. Digital media tactics are agile, allowing you to make […]
Sometimes it can feel as though you’re throwing darts blindfolded in order to develop a digital marketing budget. Should we spend more? What is our cost threshold? Or maybe you’re just throwing money at a tactic and hoping for the best. Fear not marketer as your friends from Bluefin Strategy are here to help guide […]
If you’re like us sometimes you just want to play around with your data a bit more than Google Analytics provides. Maybe you want a different type of chart or simply want to combine your data with some other source. While Google Data Studio is a super useful tool for this type of task, there […]
As a myriad of items swirl around the economy these days and idea is beginning to surface in many company boardrooms. Zero Based Budgeting is essentially the review of budgeting line items to ensure viability and efficiency. There’s obviously more to it than that and you can read a great article from McKinsey about the […]
