Latest Digital Strategy Articles

Accounts, Properties & Views
If you don’t already have a Google Analytics account you either…

Google Adwords adds historic quality score reporting
As anyone fluent in Google AdWords knows, Quality Score is the…

Google Analytics Settings in Google Tag Manager
Do you have similar Google Analytics settings that you keep having…

Landing Page Conversion Rates by Industry 2017
The smart people at Unbounce recently released their 2017 Conversion…

Technical SEO Agencies & You
Recently a friend asked me to help him evaluate some SEO agencies…

The SEO Value of Breadcrumb Navigation
Website navigation gets a lot of attention when it comes to usability…

You're Doing Google Analytics Wrong
I've had a few conversations the last few months where someone…

Attending NowWhat Conference April 26-27
Now that winter is seemingly on the retreat, we're gearing up…

Failure To Plan Is A Plan To Fail
This week I drove across the country visiting our offices and…

How to Focus on Landing Page Content that Converts
When most people hear Conversion Centered Design, it's common…

The Agency & Client Relationship
Hiring an agency is often a difficult task as many companies…

Redirects: The difference between 301, 302s and Canonical tags
When should I use a 301 redirect, a 302 redirect or a canonical…