Latest Digital Strategy Articles

how to setup google analytics

How to Set Up Advanced Segments

When you create a new view filter all of the data starts getting…
digital marketing at thanksgiving

A Very Digital Marketing Thanksgiving

This year we wanted to give thanks to all of our employees, consultants,…
how to setup google analytics

How to Set Up Custom Dimensions & Metrics

Back in the day we used to get by with sending specialized user…
how to setup google analytics

How to Set Up Event Tracking

Google Analytics’ Event Tracking allows you to easily track…
how to setup google analytics

How To Set Up Google Analytics Campaign Tracking Variables

We've spoken about Google Analytics Campaign Tracking Variables…
how to setup google analytics

How To Set Up Google Analytics Accounts, Properties & Views

The setup process is well documented by Google and other websites,…
Marketing Shortcuts

Marketing Shortcuts are Short-Term: Why CRO Matters

A reliance on marketing shortcuts due to a swell in responsibilities…
how to setup google analytics

How to Set Up Google Analytics

Over the last few weeks we have encountered several businesses…
instagram marketing

How to Market on Instagram

If a picture is worth a thousand words then a video is probably…
Hurricane Irma Relief Efforts

Hurricane Irma Relief Efforts

With an office in South Florida it's always a little dicey late…
facebook is dead

The Death of Facebook Advertising

OK, so we're being a bit dramatic with the headline, but reports…
web analytics project fail

Why Analytics Projects Fail

"Hey, we're launching this Commerce site and we need to know…