Latest Digital Strategy Articles

Automating the Grind: Simple Ways to Streamline Your Daily Operations
Running a small business or nonprofit means wearing many hats—marketing,…

From Data to Action: How Small Businesses Can Use Analytics Effectively
Data has become the modern currency of decision-making, but…

5 Essential Steps to Clarify Your Organization's Message
Effectively communicating your organization's message can significantly…

Make Time For The Important Things
Yesterday a friend and I were chatting about the perils of social…

Email; The Lazy Person's Digital Marketing Tactic
Think back to your early days of dating. You meet a great person…

Digital Marketing In A Recession
We're data analysts at heart, so when the numbers are telling…

How To Develop A Digital Marketing Budget
Sometimes it can feel as though you're throwing darts blindfolded…


How To Import Google Analytics Data Into Google Sheets
If you're like us sometimes you just want to play around with…

How to Leverage Zero Based Budgeting in Digital Marketing
As a myriad of items swirl around the economy these days and…

What Do You Stand For
At a recent breakfast event several of us got to talking about…

How to Calculate Cost Per Acquisition
Are you willing to buy a $10 bill for $50? Probably not. But…