Latest Digital Strategy Articles

aws wordpress migration

The Need for Speed

This week we've been slowly migrating our website over to Amazon…
chicken or egg digital strategy

The Chicken vs. Egg Strategy Approach

Not too long ago we were redesigning a website for a large hospital…
how to setup google analytics

How to Create Custom Reports & Dashboards

Google Analytics' standard reports are really great and offer…
how to setup google analytics

How to Set Up Advanced Segments

When you create a new view filter all of the data starts getting…
digital marketing at thanksgiving

A Very Digital Marketing Thanksgiving

This year we wanted to give thanks to all of our employees, consultants,…
how to setup google analytics

How to Set Up Custom Dimensions & Metrics

Back in the day we used to get by with sending specialized user…
how to setup google analytics

How to Set Up Event Tracking

Google Analytics’ Event Tracking allows you to easily track…
how to setup google analytics

How To Set Up Google Analytics Campaign Tracking Variables

We've spoken about Google Analytics Campaign Tracking Variables…
how to setup google analytics

How To Set Up Google Analytics Accounts, Properties & Views

The setup process is well documented by Google and other websites,…
Marketing Shortcuts

Marketing Shortcuts are Short-Term: Why CRO Matters

A reliance on marketing shortcuts due to a swell in responsibilities…
how to setup google analytics

How to Set Up Google Analytics

Over the last few weeks we have encountered several businesses…
instagram marketing

How to Market on Instagram

If a picture is worth a thousand words then a video is probably…