Having the data is great, deciphering it is a completely different animal.
There aren’t many websites left out there still looking through log files these days (and if you don’t know what those are be happy!). Google Analytics has made tracking visitor behavior on your website a breeze. As we often discuss in our web analytics workshop, having the right data is paramount to digital marketing success. However the biggest issue we’ve seen is that many organizations lack the time or knowledge to properly analyze the data to make decisions about their digital strategy. Enter, The Tacklebox.
What is The Tacklebox?
Just like fishermen are never without their gear, The Tacklebox is a tool in your digital marketing arsenal that points out key opportunities in your digital strategy. It does this by analyzing your Google Analytics data, comparing that data to a set of benchmarks, and letting you know where you need to focus your attention.