AI-Driven Business & Marketing Strategy

At Bluefin, we believe in delivering the right strategy—at the right time—for small businesses and nonprofits. Just like targeting a bluefin tuna requires precision, patience, and the right tools, achieving your mission requires AI-enhanced clarity and strategic insight. We help you attract your ideal customers or donors, convert them effectively, and grow sustainably.

Our Evolution: From Digital Marketing Agency to AI-Driven Strategy Partner

With over 30 years of combined experience in digital marketing, CRO, and web analytics, we’ve guided organizations of all sizes. Today, we blend this expertise with cutting-edge AI tools—helping small-to-medium enterprises and nonprofits compete confidently and strategically in a complex marketplace.

  • Data Meets Intelligence: Our work isn’t just about numbers—it’s about transformative insights.
  • Human + AI Collaboration: AI powers our processes; our expert strategists guide their application.
  • Mission-Aligned Strategies: We anchor every tactic to your mission, goals, and budget.

Why Choose Bluefin Strategy

  • Holistic, AI-Enhanced Frameworks
    From revenue and messaging to operations and marketing, our strategies use AI to surface clarity and ensure cohesion.
  • Access to Big-Brand Insight
    We bring Fortune 500-caliber thinking to small organizations—powered by scalable AI systems.
  • Actionable, Measurable Results
    Our AI-infused roadmaps, analytics, and automation tools help you track progress—and pivot swiftly when needed.
  • Built for Your Size & Budget
    Whether you need a launchpad roadmap or a deeply guided implementation, our packages are tailored for impact—without overextending your resources.

Our Digital Marketing Leadership Team

Brandon Hess

Brandon Hess

Senior Digital Strategist

Senior Strategist with a background in Digital Strategy, UX Design, CRO, and Inbound Marketing.

JR Hopwood

JR Hopwood

Senior Digital Strategist

Highly accomplished, results-driven Senior-level Marketing Executive with a real passion for helping companies of all sizes develop & launch successful marketing strategies.

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From those who’ve worked with us

The team at Bluefin Strategy are agile, strategic, and analytical leaders in the industry. We needed our brand to hit the market fast and with a buzz. Bluefin fulfilled our needs by building and guiding our entire digital marketing strategy from SEO, display, PPC, analytics and optimization. They not only told our team what they were going to deliver, but proved it in the numbers. Great company, communicators and even better results.

Emily WhiteDigital Marketing Specialist at Brandmuscle