Latest Digital Strategy Articles

data independence

Digital Strategy Independence Day

On July 4th, 1776 delegates from the 13 original colonies adopted…
conducting a digital marketing strategy session

How to Conduct a Digital Marketing Strategy Session

In preparing for battle I have always found that plans are useless,…
remarketing tactics

Remarketing Without Stalking

I had multiple conversations on my annual tuna fishing trip (Bluefin…
Google Analytics Data Retention & GDRP

Google Analytics Data Retention Policy & GDPR

You have to hand it to the Europeans, they really care about…
digital strategy planning

The Death Valley of Over Analysis

Picture this; you run an eCommerce site and your revenue isn't…
digital strategy plan adjustments

Everyone has a plan, until

Everyone has heard the old Mike Tyson quote "everyone has a plan…
is ab testing dead

Is AB Testing Dead?

After Optimizely announced they were sunsetting their free plan…
digital marketing audience targeting

A Lesson in Digital Marketing Audience Targeting

As we dig into our clients' 2017 analytics numbers there are…
dreamhost wordpress hosting is fast

The Need for MORE Speed

Last week we reported our triumph over the AWS server gods and…
aws wordpress migration

The Need for Speed

This week we've been slowly migrating our website over to Amazon…
chicken or egg digital strategy

The Chicken vs. Egg Strategy Approach

Not too long ago we were redesigning a website for a large hospital…
how to setup google analytics

How to Create Custom Reports & Dashboards

Google Analytics' standard reports are really great and offer…